PA Power Wrestling

PA Power Wrestling was the Keystone State’s go-to source for wrestling news — local news outlets across Pennsylvania referenced their ranking system. But their website was dated, had no mobile experience, no monetization, and no design to match their growing reputation. They needed a complete transformation to take the brand to the next level.

I executed two complete rebrandings over the course of our partnership, designing their tournament logos, DVD jackets, t-shirts, and advertisements — elevating the platform from a basic news site into a premium media destination. The strategy introduced a payment gateway for exclusive access to state rankings, recruiting profiles, college commitment tracking, and grade-based rankings, turning their authority into a revenue stream.

Built a mobile-responsive media platform purpose-built for wrestling coverage: PIAA district and state rankings, tournament hubs for the Powerade Tournament, Pittsburgh Wrestling Classic, The Surge, and True Power events, a recruiting database tracking PA National Champions and top incoming freshmen, and a seamless premium subscription experience across every device.

Traffic surged 500% to 50,000 daily views. The rebrand elevated PA Power Wrestling’s reputation tenfold — attracting partnerships with the Powerade Wrestling Tournament and Pittsburgh Wrestling Classic, events that have produced 176 NCAA Champions and 28 Olympians.