Impact Zone

Our relationship with CEO Dave Paladino began long before Impact Zone existed — we designed the website and brand materials for his previous venture, Core Fitness Center. When Dave opened Impact Zone NJ in 2017, we were the natural choice to build the brand from the ground up for Bergen County's largest fitness and sports performance facility — a 40,000 sq. ft. powerhouse offering everything from group fitness and boxing to sports performance training.

Designed a complete print collateral system including tri-fold brochures, grand opening flyers, door hangers, and magazine advertisements — all built around bold typography, high-energy imagery, and Impact Zone's signature red and black color palette to drive membership sign-ups.

Built a fully responsive website showcasing Impact Zone's programs, class schedules, amenities, and instructor profiles — optimized for desktop, tablet, and mobile. Extended the brand into a custom mobile app and branded food plan packaging for their nutrition program.

The unified brand presence across print, web, and digital channels positioned Impact Zone as the premier fitness destination in Northern New Jersey — driving membership growth, strengthening community engagement, and establishing a professional identity that matched the quality of their facility and programs.