Deacon Jones Foundation
Brand Identity & E-Commerce
Rebranded and redesigned the digital presence for the NFL Legend’s foundation. Created a new mobile responsive website while revitalizing the foundation’s legacy across social media platforms, honoring Deacon Jones’ mission to support inner-city children. The responsive website received first shot approval from both the Deacon Jones Foundation and the NFL.
Our Approach
Content
Consulted with the client, researched historical archives, and wrote website and marketing campaign content to honor the foundation’s legacy.
Design
Created low and high-fidelity sketches, wireframes, and mockups before development to ensure the design honored Deacon Jones’ vision.
Launch
Our responsive website received first shot approval from both the Deacon Jones Foundation and the NFL to proceed.
SEO
Implemented organic search engine marketing to drive traffic and increase awareness of the foundation’s mission.
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