Little Creek Lodge
Website Design & SEM
Little Creek Lodge is a residential recovery program for adult males battling substance abuse. I redesigned websites for three affiliated properties under one responsive framework, featuring modern design that showcased their log cabin architecture with video integration for patient and family communication. Every website was built to meet LegitScript Certification Standards — the compliance requirement for addiction treatment centers advertising through Google — ensuring full transparency with accurate facility photos, detailed service descriptions, and physical address disclosure.
Our Approach
Strategy
Developed a family-first strategy centered on bringing loved ones together through education on drug and alcohol addiction and the recovery process. Built a new branded mobile-responsive website featuring medical insurance search tools and family guidelines, supported by a Search Engine Marketing campaign targeting Pennsylvania rehabilitation services.
Design
Designed a mobile-responsive website showcasing the log cabin architecture across all three properties, with strict adherence to Google’s advertising and SEO guidelines for alcohol and drug rehabilitation facilities. Extended the brand across print brochures, advertising slicks, and trade show banners.
Technology
Built on a responsive WordPress framework with video integration capabilities, enabling patients and families to maintain communication during recovery. All website content was developed to meet LegitScript Certification Standards.
Results
The redesigned website delivered a 67% increase in traffic. Google Local performance over 90 days showed 5,700 views, 306 actions taken, 250 requests for directions, and 70 phone calls.
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