Precise Graphix
Website Design & Brand Showcase
Precise Graphix is an Allentown, PA-based company specializing in retail custom design, manufacturing, and installation services — from early conceptual development through finished installation. They gained national recognition after being featured on CNBC’s ‘The Profit’ with Marcus Lemonis. I designed their original website in 2016 and executed a complete redesign in 2018, building a mobile-responsive platform that showcased their retail environments and custom millwork.
Our Approach
Discovery
Collaborated directly with the Precise Graphix team to understand their business — custom retail design, manufacturing, and installation services for brands that need a complete shopping environment from concept to completion.
Design
Built the site around their portfolio of retail environments and custom millwork. Every design decision prioritized showcasing the transformation — from conceptual development through finished installation.
Redesign (2018)
Executed a complete redesign in 2018 to evolve the brand and better serve their growing client base. The refresh modernized the user experience and strengthened the portfolio presentation.
Results
The redesigned website delivered increased visibility, an improved bounce rate, and doubled their inbound leads — giving Precise Graphix the professional digital presence they needed to capitalize on their national exposure.
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